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E-commerce Platform Comparison
Hosted versus self-hosted, and the payment and fulfilment decisions that follow from that choice.
ShopifyThe default hosted storefront, with an enormous app ecosystem.Platforms
WooCommerceWordPress commerce that keeps full control of the data.Platforms
BigCommerceHosted platform with no transaction fees on its own gateways.Platforms
Squarespace CommerceDesign-led stores for brands where the site is the product.Platforms
EtsyBuilt-in buyer traffic for handmade and niche goods.Marketplaces
Amazon Seller CentralThe largest marketplace, and the most demanding to sell on.Marketplaces
eBay Seller CenterStrong for used, refurbished and collectible inventory.Marketplaces
StripeDeveloper-friendly payments with excellent documentation.Payments
PayPalBuyer trust that still converts, at a slightly higher fee.Payments
SquareCard payments and point of sale for physical retail.Payments
KlarnaBuy-now-pay-later that measurably lifts average order value.Payments
PrintfulPrint on demand with no minimums, so no inventory risk.Fulfilment
PrintifyPrint on demand with a network of competing suppliers.Fulfilment
GelatoLocal production in many countries, which cuts shipping times.Fulfilment
ShipStationLabel printing and carrier rate comparison.Fulfilment
ShipBobOutsourced fulfilment with real-time inventory visibility.Fulfilment
AlibabaWholesale sourcing direct from manufacturers, with due diligence required.Sourcing
AliExpressSmall-quantity sourcing for testing a product before committing.Sourcing